FoundryInk Academy Academy / Making money
Making money

Coupons

A well-timed discount code turns a browser into a buyer. FoundryInk's coupons let you hand out percent-off or flat-off codes, scoped to your whole studio, one series, or a single issue, with limits so they don't run away. This page covers all of it.

Read time about 4 min

1Make a code

In Studio, then Coupons, choose New coupon. Set a code (like a con name), pick the discount type, percent off or a flat amount off (in cents, so 500 is five dollars), and flip it Active when you're ready. A table tracks each code's uses and the revenue it drove, and you can export it all.

The New coupon form: a code, Percent off or Flat amount off, and the discount amount.
The New coupon form: a code, Percent off or Flat amount off, and the discount amount.See the full screen
The Coupons table lists each code with its scope, discount, uses, revenue impact and expiry.
The Coupons table lists each code with its scope, discount, uses, revenue impact and expiry.See the full screen
Pro note
Name codes for where they live: a con code, a newsletter code, a launch code. Then your export tells you what actually worked.

2Scope it and cap it

Point the coupon exactly where you want: studio-wide, one series, or a single issue. Then add guardrails: a total max uses, a per-user limit, a minimum order, and an expiry (blank means never). It's the difference between a friendly nudge and an accidental fire sale.

Scope set to Project, with a Pick a project menu to choose which project the code covers.
Scope set to Project, with a Pick a project menu to choose which project the code covers.See the full screen
Max uses, Per-user limit, Minimum order and Expires guard how far a coupon can go.
Max uses, Per-user limit, Minimum order and Expires guard how far a coupon can go.See the full screen
Coupons apply to one-time digital sales (online read and download). They do not apply to shipped prints or subscriptions, and it's one coupon per order.
Pro note
Always set an expiry and a max-uses on a public code. It keeps a screenshot from haunting you six months later.

3How readers use it

Readers enter the code in the checkout dialog on a digital purchase, and the discount is previewed before they pay. The scope is respected automatically, a series code only works on that series, so you can run a broad studio sale and a targeted issue code at the same time without them stepping on each other.

Pro note
Pair a coupon with an affiliate link for a launch: the partner gets the credit, the reader feels the deal. A tidy one-two.

Run a promo

A discount in four steps. Links into the app. Saved on this device.

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Quick questions

One-time digital sales, an online read or a download. Coupons don't apply to shipped prints or to subscriptions, and only one coupon can be used per order.

It's set in cents, so 500 means five dollars off. Percent-off coupons take a percentage instead. Use whichever fits the promo.

Yes: set a total max-uses cap, a per-user limit, a minimum order, and an expiry. Blank expiry means it never expires, but a public code should always have caps.

No, it's one coupon per order. But a coupon and an affiliate link can apply to the same purchase, which is a great launch combo.

Deals, done right

Scoped, capped, trackable discounts for any occasion. One more piece of running a shop: handling the rare hiccup gracefully.