FoundryInk Academy Academy / Run your studio
Run your studio

Read your stats

Guessing is exhausting. Your Stats dashboard turns your studio's own data into plain answers: what earns, what gets read, and where readers stop. It's all computed live from your real activity, no outside tracker. Here's how to read it.

Read time about 5 min

1The domains

In Studio, then Stats (owner and admin), each tab covers one domain: Revenue (subscriptions, pledges, one-time sales, Gold), Subscribers (active count, new cohorts, churn), Traffic (visits and page views, plus email open and click rates), Engagement (activity calendars, comments), and Readers (unique readers, completion, and retention).

The studio's Stats tab, with Revenue, Subscribers, Engagement, Traffic, Readers and Comps.
The studio's Stats tab, with Revenue, Subscribers, Engagement, Traffic, Readers and Comps.See the full screen
An empty calendar means no activity yet, not a missing feature. It fills in as your studio gets going.
Pro note
Start with the Readers tab. Reach is nice, but finishing your issue is the number that predicts a fan.

2Zoom in and back

Switch the scope between your whole studio, a single series, or one issue, and pick a time window (7, 30, 60, 90 days, or all-time). The charts update instantly. Studio scope shows the big picture; asset scope drills into one issue's performance, so you can compare your hits and your quiet ones side by side.

Scope picks Studio, Project or Asset; Window picks 7d, 30d, 60d, 90d or All.
Scope picks Studio, Project or Asset; Window picks 7d, 30d, 60d, 90d or All.See the full screen
Project scope with the Kitt Frost project picked.
Project scope with the Kitt Frost project picked.See the full screen
Pro note
Compare two issues at asset scope. The difference between your best and worst is a free lesson in what your readers want.

3Find the drop-off

The most useful chart is retention: a per-series curve that flags the biggest drop-off, and a per-issue page-by-page view showing exactly where readers stop turning pages. If everyone bails on page four, that's not a mystery any more, it's a page to fix. Pair it with your email open and click rates to see which broadcasts actually landed.

Reader retention by issue, with the per-issue breakdown of readers, completion and retention.
Reader retention by issue, with the per-issue breakdown of readers, completion and retention.See the full screen
Page-by-page drop-off for one issue: how many readers reached each page.
Page-by-page drop-off for one issue: how many readers reached each page.See the full screen
Pro note
A cliff in the page-by-page chart points you straight at a problem. Go look at that page; something there is losing readers.

Read the numbers

A five-minute health check. Links into the app. Saved on this device.

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Quick questions

It's computed live from your own studio data, sales, subscriptions, page views, comments, not an external tracker. So it reflects exactly what happened on your pages.

Yes. Switch the scope to a single asset to see that issue's revenue, reads, and page-by-page drop-off, which is great for comparing your hits and misses.

It shows where readers stop. A per-series curve flags the biggest drop-off, and the per-issue page-by-page view pinpoints the exact page people leave on.

Yes, the Traffic domain includes open and click rates on your notification emails and broadcasts, so you can tell which messages actually worked.

You know your numbers

Revenue, readers, and the all-important drop-off, all in plain sight. Next, zoom out to the whole market.

The Research Center →