FoundryInk Academy Academy / Growing your audience
Growing your audience

Pinning

Pinning means keeping one thing at the top where it cannot be missed. It shows up on both sides of FoundryInk. As a creator, you pin a single standout asset to the top of your studio feed, a project page, or a crowdfunding campaign, so the first thing a visitor sees is the thing you want them to see. As a reader, you pin the studios, series and games you love to your own feed, so their new releases gather in one place you can check. Same word, same spirit, two jobs. This page covers both, and clears up one thing that carries the word 'pinned' but is a different feature entirely.

Read time about 12 min

1Two kinds of pin

A pin puts one thing on top and keeps it there. The creator pins are about your pages: you choose one asset to headline a studio, a project, or a campaign, and it rides at the top with a Pinned badge until you swap it. The reader pin is about your feed: you mark a studio, series or game you want to keep up with, and it lands in a list of yours that flags new releases. Neither one is complicated, and both are a single click to set and a single click to undo.

A studio's public page with the creator's PINNED asset at the top of the Feed tab.
A studio's public page with the creator's PINNED asset at the top of the Feed tab.See the full screen
Everything here is reversible and low-stakes. A creator pin just changes what shows first; a reader pin just adds a shortcut. Nothing is published, deleted, or charged by pinning.
Pro note
If you make things, you pin an asset to feature it. If you read things, you pin studios to follow their releases. Most people end up doing both.

2Creator: pin to your studio feed

The headline pin is on your studio's public page. In your studio, open the Public page manager and set Pinned to feed: pick one of your own assets, and it sits at the top of your public studio Feed for every visitor, under a Pinned banner. This is the single most valuable pixel you control, the first thing a new reader meets, so give it your strongest, most representative work.

Pinned to feed in the studio's Public page settings, with Unpin beside the pinned asset.
Pinned to feed in the studio's Public page settings, with Unpin beside the pinned asset.See the full screen
The pinned asset must be your own, published, and free to read. That is on purpose: the pin is the first thing a new reader opens, and a first thing you have to pay to open puts people off. Point it at a free issue that makes someone want the paid ones.
Pro note
Pin an easy starting point, not a deep cut. A first-time visitor should be able to click your pin and immediately get why your studio is worth following.

3Creator: pin to a project page

Each project has its own public page, and its own pin. On the project, use the pinned-asset control (Pin, then Unpin to clear it, and it reads Pinned while set) to feature one asset at the top of that project's page. Where the studio pin says 'here is my studio', the project pin says 'start this series here', so it usually wants issue one, a prologue, or a free sampler of that particular book.

Settings, Presentation: Pinned to project page, with one free, published asset pinned.
Settings, Presentation: Pinned to project page, with one free, published asset pinned.See the full screen
The studio pin and the project pin are separate slots, so you can feature different work in each: a studio-wide favourite up top of the studio, and the right entry point up top of each series.
Pro note
For a long-running series, pin the first issue and leave it there. New readers always arrive mid-run, and the pin is how you hand them the beginning.

4Creator: pin a campaign pitch

Crowdfunding campaigns get a pin too. In the campaign editor there is a Pinned pitch slot: feature one free, published asset under the campaign header on its public page, so a potential backer sees a real piece of the work before they read a word of the ask. It is the same pattern as the other two, aimed at the moment someone is deciding whether to pledge.

The Pinned pitch section of the crowdfund editor, with Kitt Frost #1 pinned and Unpin to clear it.
The Pinned pitch section of the crowdfund editor, with Kitt Frost #1 pinned and Unpin to clear it.See the full screen
The campaign pin is gated to Director and above on the project, since it sits on a page that is asking people for money. If you cannot see the control, that is a role thing, not a bug.
Pro note
Let the work do the pitching. A pinned sample that lands is more convincing than any paragraph about how good the finished book will be.

5The rules of a creator pin

All three creator pins follow the same short rulebook, so learn it once. Each slot holds one asset: pinning a new one replaces the old one, there is no stacking. The asset has to be yours, published, and free to read. And a pin is not the same as the Featured carousel: Featured is a row of several works you are showcasing, while a pin is the single hero above it all.

Featured, a row of several works, listed separately below the single Pinned to feed slot.
Featured, a row of several works, listed separately below the single Pinned to feed slot.See the full screen
If a pin will not set, it is almost always the free-or-published rule. Make the asset free to read and publish it, then pin it.
Pro note
One hero, freely readable, up top. Keep that shape in your head and the three pins are really just one habit in three places.

6Reader: pin to your feed

Now the other side. Anywhere you come across a studio, a series, or a game, there is a Pin to feed button (it reads Pinned once set, and its tooltip is Pin to your feed to spot new releases). Pinning adds it to a personal list, and those pins gather in the Browse left sidebar under Your pins, with games in their own Games section. Each row shows an N new badge when there is something you have not seen, and a hover control to unpin.

Pin to feed on a project page, beside Subscribe and Add project to library.
Pin to feed on a project page, beside Subscribe and Add project to library.See the full screen
Pinning is a reader action, so it asks you to sign in first. Signed out, clicking Pin to feed sends you to sign-in and then does the pin, so nothing is lost.
Pro note
The N new badge is the reason to pin. Pin the handful of studios you never want to miss, then check the badges instead of scrolling to find out.

7Pin, follow, subscribe, save: which is which

Readers have a few ways to keep hold of something, and they do different jobs. Pin puts a studio, series or game in your Your pins shortcut so you can jump back and catch new drops. Follow and Subscribe are about a creator, following is the free signal that you are into their work, subscribing is the paid tier that unlocks members-only work. And Saved (your library and shelf) is for holding a specific thing to read later. Pin is 'keep an eye on this maker'; save is 'keep this to read'.

Add project to library, which saves a series to read later, next to Subscribe and Pin to feed.
Add project to library, which saves a series to read later, next to Subscribe and Pin to feed.See the full screen
You can do several at once and they do not overlap: pin a studio to watch it, follow it to signal it, subscribe if you want the paid work, and save the one issue you mean to read tonight.
Pro note
Pin the maker, save the book. If you find yourself pinning single issues to remember them, you probably wanted Save.

8The other 'Pinned' (that you did not do)

You will also see the word Pinned attached to things you never pinned, and knowing why keeps it from confusing you. FoundryInk indexes samples of comics hosted on creators' own sites elsewhere on the web, and those show up in rails called Pinned Comic Books and Pinned Comic Strips (and, on strips.ink, a feed lens simply called Pinned). That kind of 'pinned' means indexed from another site, a pointer to work hosted elsewhere, not something you or the creator pinned to a feed.

If one of those indexed works is yours, its page carries the controls to sort that out: This is my work to claim it, or Remove this from FoundryInk to take it down. Both file a request a person reviews; they are not instant, and they are a different system from the pins in the rest of this page.
Pro note
Two meanings, one word. Your pins are shortcuts you made; an indexed Pin points to a comic hosted on someone's own website. Now the badge will never trip you up.

Put pinning to work

Both sides, in order. Links into the app. Saved on this device.

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Questions people actually ask

No, the pin is a single hero slot: pinning a new asset replaces the current one. If you want to showcase several works, that is the Featured carousel, which is a separate row of many. The pin is the one thing at the very top.

Almost always because it is not both free to read and published. A creator pin is a starting point for new readers, so it only accepts a published, free-to-read asset that belongs to you. Make it free, publish it, then pin it.

A pin is the single hero asset at the top of a studio, project, or campaign page. Featured is a curated row of several works below it. Use the pin for your one best starting point and Featured to showcase a handful more.

Pin adds a studio, series or game to your Your pins shortcut in the Browse sidebar, with an N new badge for fresh drops, it is your personal watch list. Follow tells the creator you are into their work and weights your feed toward them. You can do both, and many people do.

Yes. Pinning to your feed is tied to you, so clicking Pin to feed while signed out sends you to sign in first and then completes the pin. Creator pins likewise need you signed in to your studio.

Those are indexed works, comics hosted on a creator's own site elsewhere, that FoundryInk points to. 'Pinned' there means indexed from another site, not pinned to a feed by you. If an indexed work is yours, its page has This is my work and Remove this from FoundryInk controls, which a person then reviews.

No. A reader pin is just a free shortcut with a new-drops badge. Paying to unlock a studio's members-only work is Subscribe, which is a separate, deliberate choice.

Set your pins

One hero at the top of your pages, and a tidy list of the makers you love in your sidebar. Pinning is small, reversible, and one of the highest-leverage clicks on the whole platform, on both sides of it. Set your pins, then go make the next thing worth pinning.

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