FoundryInk Academy Academy / Growing your audience
Growing your audience

Run a reader poll

A poll is the quickest way to pull your readers into a decision. Which cover? What should the villain be called? Should issue four be a double-length special? You ask the question, they tap an answer, and you get a live tally. Under the hood a poll is just a kind of studio post (a sibling of a blog post and a news post), so it flows into the same reader, the same studio page, and the same Browse discovery as everything else you publish. It is free to make, it takes a minute, and you decide whether the whole world or only your paying subscribers gets to vote. This page walks the whole thing, from the question to the results.

Read time about 12 min

1What a poll is

A poll is a post whose whole job is to collect votes. The title is the question, and below it sits a ballot of options your readers choose from. It is not a throwaway widget buried in a chat; it is a real post with its own page, so it can be shared, it appears on your studio profile, and it shows up on Browse just like a comic or an article. When people vote, you see the counts add up in real time, and so do they.

A poll post: its title is the question, with a subtitle line under it.
A poll post: its title is the question, with a subtitle line under it.See the full screen
Below the post body, Post type is set to Poll and Options lists the choices.
Below the post body, Post type is set to Poll and Options lists the choices.See the full screen
This is separate from the quick polls you can drop inside a community-room message. Those sit in a chat; this one is a published studio post that everyone can find. Use a poll post when you want a decision on the record, not just a show of hands in a room.
Pro note
Polls are the friendliest kind of post to make. No essay, no cover to draw, just a question and a few answers. They are a great way to break the ice with a quiet audience.

2Make one

Open the studio Create wizard, the same place you start a blog or a news post. Under the format choice you will see three buttons: Blog, News, and Poll. Pick Poll (its hint reads A question your audience votes on) and the composer reshapes itself for a poll. The title field becomes Your question, with a nudge like Which cover should I go with?, and there is a smaller Add a bit of context (optional) line under it for a note such as when voting closes or what the winner unlocks.

The Write a blog post dialog: under Format, Poll sits beside Blog and News.
The Write a blog post dialog: under Format, Poll sits beside Blog and News.See the full screen
A new poll draft opens with an empty Ask a question title and Add a subtitle line.
A new poll draft opens with an empty Ask a question title and Add a subtitle line.See the full screen
Making a poll needs no premium plan and no special tier. If your studio can post at all, it can run polls.
Pro note
Keep the question short and the stakes clear. "Which cover?" with two images beats a paragraph of setup. People vote on the way past, so make it a one-glance decision.

3Build the ballot

Under Options you list the answers, one per row, with an Add option button for more. You need at least two and can have up to ten, and each label is short by design. By default a reader picks exactly one, but tick Let voters pick more than one to allow multiple choices. There is an optional Closes time: set it and the poll stops accepting votes at that moment (leave it blank and it stays open forever, with a clear link to wipe a time you set).

Options holds one choice per row, with Add option below for another.
Options holds one choice per row, with Add option below for another.See the full screen
Let voters pick more than one, ticked, beside the optional Closes date.
Let voters pick more than one, ticked, beside the optional Closes date.See the full screen
Options lock the instant the first vote lands, so you cannot change the answers underneath people who already voted. Get the wording right before you publish. If you must fix it after votes arrive, that is a new poll.
Pro note
A closing time creates a little urgency, "vote by Friday" gets more taps than an open-ended poll people mean to get back to. Two to four options is the sweet spot; ten is a menu, not a vote.

4Who can vote

The Who can vote switch has two settings. Followers (free) opens the vote to anyone signed in (Anyone who follows your studio can vote, it's free to follow), and casting a vote also follows your studio for them, so a poll doubles as a way to grow your following. Subscribers (paid) limits voting to your paying subscribers and reveals a Minimum tier number, so you can reserve a vote for tier two and up. A paid poll sits behind the same lock as any other subscriber-only post.

Who can vote: Followers (free) or Subscribers (paid).
Who can vote: Followers (free) or Subscribers (paid).See the full screen
With Subscribers (paid) chosen, a Minimum tier level field appears.
With Subscribers (paid) chosen, a Minimum tier level field appears.See the full screen
The free setting is the crowd-pleaser and the growth play, because voting equals a new follower. Save the paid setting for genuine subscriber perks, like letting your patrons steer the story, so it feels like a reward rather than a paywall on a fun question.
Pro note
Most of your polls should be free. A free poll grows your following: someone taps an answer in passing and now they see your next release.

5How readers vote

To a reader the ballot is dead simple. A header says Pick one or Pick one or more and shows a running count (No votes yet, 1 vote, and up). They tap their choice and hit Cast vote. While the poll is open they can hit Change vote and pick again as many times as they like; a new vote replaces the old one. Once they have voted, or once the poll closes, the ballot flips to results: a percent bar for each option, the leader highlighted, and a tick beside their own pick.

Readers who cannot vote still see the poll with a clear prompt rather than a dead end: Sign in to vote for a logged-out visitor, Subscribe to vote on a paid poll, or Voting has closed once it is over.
Pro note
Being able to change your vote keeps people engaged. They flip back and forth for fun, and every flip is another moment on your poll instead of scrolling past.

6Where it shows up

A published poll turns up in three places. It has its own post page you can link and share. It gathers on a Polls tab on your studio profile (which appears once you have at least one), each card badged Poll with its vote count. And your free polls ride the public Polls rail on Browse, where a passer-by can vote right there inline without opening anything. That inline vote on Browse is how a stranger becomes a follower in a single tap.

In Audience, Public page tabs lists Polls with the other tabs on the studio page.
In Audience, Public page tabs lists Polls with the other tabs on the studio page.See the full screen
Only free polls appear on the Browse rail, which makes sense: a paid poll is a subscriber perk, not a discovery hook. So if the goal is reach, keep it free; if the goal is a members-only decision, set it to subscribers and share the link with your patrons.
Pro note
The Browse Polls rail is a prominent spot. A live, tappable question stands out among the covers, and it is one of the few things a reader can DO on Browse without committing to anything.

Run your first poll

Start to finish in a minute. Links into the app. Saved on this device.

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Questions people actually ask

No. A poll is just a kind of studio post, available to any studio that can post at all. There is no premium gate on creating one. The only paid angle is the optional choice to limit voting to your own paying subscribers.

Between two and ten, each a short label. You can allow a single choice (the default) or tick Let voters pick more than one for a multi-select ballot. Two to four options usually reads best; ten becomes a menu people skim instead of a vote they cast.

No, and that is on purpose. The options lock the moment the first vote arrives, so nobody can change the answers under voters who already chose. Get the wording right before you publish; if you truly need different options, run a fresh poll.

Followers (free) lets anyone signed in vote, and the act of voting follows your studio for them, so it grows your audience. Subscribers (paid) restricts voting to your paying subscribers at or above a minimum tier you set, and lives behind the same lock as any subscriber-only post.

On a free poll, yes. Casting a vote follows your studio as a side effect, which is exactly why free polls are such a good growth tool: a reader taps an answer in passing and now your next release reaches them. It is opt-in by the act of voting, not a sneaky checkbox.

After they vote, or once the poll closes, the ballot shows a percent bar per option with the leader highlighted and a tick on their own pick. Someone who cannot vote sees a clear prompt (sign in, subscribe, or voting closed) instead of a dead ballot.

No. Those are quick polls embedded in a room or DM message. A reader poll is a published studio post with its own page, a spot on your Polls tab, and, when it is free, a place on the Browse Polls rail. Use a chat poll for a quick huddle, a poll post for a decision you want everyone to find.

Go ask your readers something

A question, a few short answers, and a choice between growing your following or rewarding your subscribers. Polls are the lowest-effort, friendliest post you can make, and a free one turns curious passers-by into followers every time somebody taps an answer.

Where next?